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What Latest Google Ad Grants Policy Changes Mean to Your Nonprofit

Google has announced a new restriction to its Google Grants policy as part of an attempt to increase the quality of Google Ad Grants throughout the charity sector. In an email sent to over 35,000 recipients of Google Ad Grants, Google explained that ...

5 Goals for a Nonprofit Content Marketing Strategy

Many people advocate content marketing as a way to grow your mailing list or to drive traffic to your website. But those are really just tactical uses of content that should lead somewhere else, like attracting new program participants, or keeping cu...

10 Ways Nonprofits Can Make the Most Out of Google Grants

There are 3 billion searches a day on Google. Yes, we said billion. One of the biggest missed opportunities for nonprofits is Google for Nonprofits, which includes a free membership and access to a variety of products including Google Grants, which i...

Effective Advertising Strategies for Nonprofits

If you are involved in the marketing and advertising of a non-profit, you will know that money is always a concern. Ideally, you want every donated cent to go to the cause you are assisting, and a great ROI is the only way to ensure that the money is...